Case Study Deep-Dive: How Slack, Zoom, and HubSpot Built Billion-Dollar Moats Through Customer Understanding
Three companies. Three different markets. One shared secret. Slack didn’t build better chat. Zoom didn’t build superior video conferencing. HubSpot didn’t create […]
The Customer Discovery Framework: Integrating JTBD, Customer Development, and ODI
Learn how to integrate Jobs-to-be-Done, Customer Development, and Outcome-Driven Innovation into a unified framework that achieves 86% innovation success rates.
Podcast Episode 1 – AI Prompt Directory
Unlock the hidden superpower every product leader needs: strategic prompt engineering. In this AI-generated deep dive, discover the exact prompts and techniques […]
The AI Prompt Directory: What it’s all about
Why I Wrote This Playbook I’m incredibly excited to announce the release of my latest work, “The AI Prompt Directory: A Playbook […]
Choosing the right AI tools (for the right job)
It’s easy (when you know how) to build effective AI systems that genuinely work for your business – obviously, you need focus […]
Product Marketing Management – What you need to know.
Table of Contents Software is like a building that is constantly under construction. This means that it is always changing. Unlike a […]