NEW EBOOK - THE PRODUCT LEADERS PLAYBOOK TO ARTIFICIAL INTELLIGENCE IN PRODUCT DISCOVER, DESIGN AND DELIVERY - DOWNLOAD NOW

I’m Tatum…

Your Guide to Product

Leveraging Intelligence, Crafting Experiences, Empowering Users.

TRUSTED BY INNOVATORS AND INDUSTRY LEADERS

A FRAMEWORK FOR SUCCESS

Discover Deeply Design Deliberately Deliver Dynamically

Discover Deeply Design Deliberately Deliver Dynamically

I’ve always believed there’s a better way – one that taps into the insights of customers and users if we’re willing to look deeper.

This belief drives my approach: to discover what truly matters, to test, learn, and evolve in ways that not only solve real problems but do so with measurable business impact.

For me, Discover, Design, and Deliver isn’t just a framework; it’s a continuous cycle creating products that delight users while ensuring sustainable competitive advantages. I’m committed to crafting solutions that create lasting value, empowering organisations to thrive and lead in their markets.

Product Leadership Expertise

Every organisation faces unique product challenges at different stages. My approach offers both comprehensive leadership and targeted expertise when and where you need it

Strategic Direction

Insights and high-level strategy aligning product decisions with market dynamics and customer needs.​

Technical Expertise

Robust technical oversight ensuring your product is built on a strong, scalable foundation.

Marketing & GTM Strategy

Go-to-market strategies covering pricing, promotion, distribution, and sales enablement.
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Product Leadership

Hands-on management coordinating resources, timelines, and engagement throughout the product lifecycle.
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Full Capability Integration

End-to-end approach combining all services for seamless support from concept to market leadership.
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How my framework can help you

FOCUS ON THE RIGHT THINGS

Discover Deeply: Uncover hidden insights that drive strategic advantage. Analyze market dynamics, customer challenges, and organisational capabilities to reveal the complete picture. This approach helps identify valuable opportunities, understand obstacles, and find the key levers that create solutions that users love and deliver sustainable business success.

DRAG THE SLIDER TO INTERACT WITH THE IMAGE

BUILD THE THINGS RIGHT

Design Deliberately: Build strong foundations for both products and teams to thrive. This means crafting not just the solution itself, but the capabilities and processes behind it. Whether empowering enterprise teams to innovate or working hands-on with smaller businesses, the goal is the same: creating resilient systems and adaptive cultures ready for sustained growth.

BUILD THE THINGS RIGHT

Design DeliberatelyΒ means building the foundation that will allow a product (and the people behind it) to succeed. It’s about designing not only the product but the capabilities and processes that support it. For larger organisations, this involves empowering teams to embrace challenges and innovate; in smaller businesses, it’s about rolling up sleeves and working directly with the builders. By shaping the right skills, systems, and structures, we create resilient solutions and a culture prepared to adapt and grow.

EVOLVE THROUGH EXPERIENCE

Deliver Dynamically: Stay agile and responsive by continuously learning and adapting to real-time feedback. This iterative approach embraces change, testing, and refinement to achieve optimal results. Beyond today’s challenges, this helps position your product for future success by anticipating trends and emerging needs in an ever-evolving marketplace.

A FRAMEWORK LITERALLY WRITTEN IN CODE

Discover

Design

Deliver

A FRAMEWORK LITERALLY WRITTEN IN CODE

Real voices, real impact

TESTIMONIALS FROM PEERS, LEADERS, AND TEAM MEMBERS THAT I HAVE WORKED WITH.

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REAL VOICES, REAL IMPACT

Testimonials fromΒ peers, leaders, and teams I've worked with.

"His strategic thinking and analytical skills played a big part in helping us adapt to market trends and stay competitive.”
Jason Roos
CEO, Cirrus Connects
"Tatum demonstrated exceptional mentoring and coaching skills for our team and was great at setting a clear product vision."
Tom Moore
Product Manager, TelXL
"He helped me improve my skills and capabilities with his leadership qualities, providing support to help his team grow in their development path.”
Jimmy Le
CTO, YakChat
"Tatum is highly skilled at navigating the challenges of complex projects and ensuring everything is delivered on time and to a high standard."
Jon Dawson
CRO, Cirrus Connects
"Tatum has a remarkable ability to identify market trends and translate them into innovative product strategies.”
Steven Hemmings
Lead UI & UX Designer, TelXL
"He has exceptional qualities, great vision, and a strong work ethic... as well as great technical knowledge.”
Craig Mellon
CTO, Harper James
"Whether it's a rough concept or a fully formed strategy, he has a way of dissecting it, highlighting key opportunities, and guiding you toward the best path forward.”
Bailey Whissel
Founder, Whissel Strategies

Ready to Elevate Your Product Vision?

Whether you’re seeking comprehensive product leadership or targeted expertise for your next big initiative, I’m passionate about driving impactful results. Let’s discuss how my experience can help your organisation achieve its product ambitions.

Your guide to product growth, team and sustainable advantage.Β 

BOOK A MEETING WITH ME

Β© Tatumdale 2025. All Rights Reserved.

I’ve spent months refining how product teams can genuinely leverage AI beyond basic prompts. Now, I’m sharing it openly.

β€œThe Augmented Product Leader,” gives you practical AI tools and clear checklists for every step of product Discovery, Design, and Delivery.

No fluff. No email capture. Just actionable insights to elevate your product leadership.