I’m Tatum…
Your Guide to Product
Leveraging Intelligence, Crafting Experiences, Empowering Users.



TRUSTED BY INNOVATORS AND INDUSTRY LEADERS

Cirrus Connects

Axa

Olive Group

Vodafone

Solas

Wolff Olins

Hiup

TelXL

NES Fircroft

Remote Coach
A FRAMEWORK FOR SUCCESS
Discover Deeply Design Deliberately Deliver Dynamically
Discover Deeply Design Deliberately Deliver Dynamically

Iβve always believed thereβs a better way – one that taps into the insights of customers and users if weβre willing to look deeper.
This belief drives my approach: to discover what truly matters, to test, learn, and evolve in ways that not only solve real problems but do so with measurable business impact.
For me, Discover, Design, and Deliver isn’t just a framework; it’s a continuous cycle creating products that delight users while ensuring sustainable competitive advantages. I’m committed to crafting solutions that create lasting value, empowering organisations to thrive and lead in their markets.
Product Leadership Expertise
Every organisation faces unique product challenges at different stages. My approach offers both comprehensive leadership and targeted expertise when and where you need it
Strategic Direction
Technical Expertise
Marketing & GTM Strategy
How my framework can help you
FOCUS ON THE RIGHT THINGS
Discover Deeply: Uncover hidden insights that drive strategic advantage. Analyze market dynamics, customer challenges, and organisational capabilities to reveal the complete picture. This approach helps identify valuable opportunities, understand obstacles, and find the key levers that create solutions that users love and deliver sustainable business success.
DRAG THE SLIDER TO INTERACT WITH THE IMAGE





BUILD THE THINGS RIGHT
Design Deliberately: Build strong foundations for both products and teams to thrive. This means crafting not just the solution itself, but the capabilities and processes behind it. Whether empowering enterprise teams to innovate or working hands-on with smaller businesses, the goal is the same: creating resilient systems and adaptive cultures ready for sustained growth.
BUILD THE THINGS RIGHT
Design DeliberatelyΒ means building the foundation that will allow a product (and the people behind it) to succeed. Itβs about designing not only the product but the capabilities and processes that support it. For larger organisations, this involves empowering teams to embrace challenges and innovate; in smaller businesses, itβs about rolling up sleeves and working directly with the builders. By shaping the right skills, systems, and structures, we create resilient solutions and a culture prepared to adapt and grow.



EVOLVE THROUGH EXPERIENCE
Deliver Dynamically: Stay agile and responsive by continuously learning and adapting to real-time feedback. This iterative approach embraces change, testing, and refinement to achieve optimal results. Beyond today’s challenges, this helps position your product for future success by anticipating trends and emerging needs in an ever-evolving marketplace.



A FRAMEWORK LITERALLY WRITTEN IN CODE
A FRAMEWORK LITERALLY WRITTEN IN CODE

Bailey Whissel
"Whether it's a rough concept or a fully formed strategy, he has a way of dissecting it, highlighting key opportunities, and guiding you toward the best path forward."

Craig Mellon
"He has exceptional qualities, great vision, and a strong work ethic... as well as great technical knowledge."

Jon Dawson
"Tatum is highly skilled at navigating the challenges of complex projects and ensuring everything is delivered on time and to a high standard."

Steven Hemmings
"Tatum has a remarkable ability to identify market trends and translate them into innovative product strategies."

Jimmy Le
"He helped me improve my skills and capabilities with his leadership qualities, providing support to help his team grow in their development path."

Jason Roos
"His strategic thinking and analytical skills played a big part in helping us adapt to market trends and stay competitive."

Stephanie Birch FCMI
"Tatum was guiding the business through a process and journey it had never tackled before - his mind is exceptional when looking to the future and identifying how technology and products can be used."
Testimonials fromΒ peers, leaders, and teams I've worked with.







Ready to Elevate Your Product Vision?
Whether you’re seeking comprehensive product leadership or targeted expertise for your next big initiative, I’m passionate about driving impactful results. Let’s discuss how my experience can help your organisation achieve its product ambitions.