Case Study Deep-Dive: How Slack, Zoom, and HubSpot Built Billion-Dollar Moats Through Customer Understanding
Three companies. Three different markets. One shared secret. Slack didn’t build better chat. Zoom didn’t build superior video conferencing. HubSpot didn’t create […]
The Customer Discovery Framework: Integrating JTBD, Customer Development, and ODI
Learn how to integrate Jobs-to-be-Done, Customer Development, and Outcome-Driven Innovation into a unified framework that achieves 86% innovation success rates.
Duolingo is Not a ‘Real’ Language Learning App… Is It?
A LinkedIn PM's 1000-day streak couldn't help her talk to a 7-year-old. Here's why the critics of Duolingo are missing the real point about language acquisition.
Choosing the right AI tools (for the right job)
It’s easy (when you know how) to build effective AI systems that genuinely work for your business – obviously, you need focus […]
Product Marketing Management – What you need to know.
Table of Contents Software is like a building that is constantly under construction. This means that it is always changing. Unlike a […]