Case Study Deep-Dive: How Slack, Zoom, and HubSpot Built Billion-Dollar Moats Through Customer Understanding
Three companies. Three different markets. One shared secret. Slack didn’t build better chat. Zoom didn’t build superior video conferencing. HubSpot didn’t create […]
The Customer Discovery Framework: Integrating JTBD, Customer Development, and ODI
Learn how to integrate Jobs-to-be-Done, Customer Development, and Outcome-Driven Innovation into a unified framework that achieves 86% innovation success rates.
Duolingo is Not a ‘Real’ Language Learning App… Is It?
A LinkedIn PM's 1000-day streak couldn't help her talk to a 7-year-old. Here's why the critics of Duolingo are missing the real point about language acquisition.
Why 80% of SaaS Features Are Copied in 6 Months (And How to Build Un-copiable Advantages)
Discover why feature copying is killing SaaS differentiation and learn how customer discovery creates sustainable competitive moats that competitors can't replicate.
The EU AI Act: Why UK SaaS Leaders Should See Opportunity, Not Obstacle
When I first heard about the EU AI Act back in early 2024, my immediate reaction was probably the same as yours: […]
Understanding AI Tokens: The Hidden Economics Behind Your Next Software Feature
Table of Contents When I first encountered the concept of “tokens” in AI systems, I was completely baffled. Here I was, someone […]